In the online social web, you are what you post and the collective value of the stream of organic responses it generates through your networked and network leveraged following for you and your post amounts to what could be the unit of your online reputation. Analytic insights notwithstanding, what you as an individual, business or organization must always strive to maintain is this delicate balance between more engagement and better engagement. However, it would be myopic to conclude that collective value of posting and networking alone shall drive you home to greater success, for it is crucial to feed the response threads back into your system. Its only once you address it at an operational or marketing level in case of businesses and process and communication level in other cases and then again make posts that can generate relevant, honest and positive discussions and shares on the same, sounds similar to managing reputations in the physical world....
